What Are Private Label Rights? PLR Content Explained

What Are Private Label Rights?

In its shortest definition, private label rights are the rights to a piece of digital content. Private label rights allow for modifying the content however the seller wants before they resell it.

Let’s take a closer look at how this works so that the full context of the idea is clear.

When you are online and you see things like courses, videos, articles, and ebooks, you are looking at digital products. These are pieces of intellectual property. The creators or sellers of that piece of intellectual property own the rights to their work. Most people have heard of the idea of copyright, which is owning the rights to your own work.

When a writer works for a television series, they are often creating work that the television studio now owns the rights to.

Creators sell their intellectual property rights all the time.

Today, many internet marketers purchase the rights to content. There are a few different types of rights, like master resell rights and resell rights. In these different variations, there are limitations in the license on how the content is allowed to be sold or whether it may be changed.

Private label rights, often abbreviated to PLR, allows for the content to be modified.

This means that a business owner who finds PLR ebooks for sale can purchase them, change the cover or wording however they’d like to fit their branding and goals, and then resell that product to their own audience.

Note that you should always know the license you’re purchasing. While private label products are typically allowed to be modified however the reseller wishes, every license may be written differently. Many people who use PLR content for their business will find a trusted seller, like PLR Hustle, and then stick with the hundreds of digital products for sale there. This way they know the rights they are purchasing and the quality of the content.

There is more information on choosing the right places to find private label content below.

Different Types of Private Label Content

There are about as many different types of private label rights content as there are digital products. You have probably seen businesses selling digital content online before. This includes courses, webinars, graphics, articles, software, and ebooks.

The internet is full of content. While much of it is free, it is expected that a lot of premium content will cost money. Customers expect that when they purchase a digital product, they are getting all of the information or entertainment they need in one source.

The different types of private label content you will see for sale online includes graphics, courses, videos, software, articles, and PLR ebooks.

What Type of PLR Content Should I Use?

Options are overwhelming! That’s understandable.

Everyone has different needs and different types of content may serve them best at different times. Below, you will find more information on the pros and cons of different private label rights content that can better inform you on making decisions for your business where private label rights content is concerned.

However, for most people, PLR ebooks will be the best investment. Why?

1. They are high-value items that offer a lot to your customers.

2. PLR eBooks can be purchased at a low cost.

3. They are easy for you to customize and rebrand (, unlike video content that will require software and video editing knowledge.)

4. They can be repurposed into other types of content.

5. They help establish you as an expert.

The Benefits of Using PLR Content For Your Business

Low startup costs. Starting a business is scary enough emotionally, let alone financially. Even once you establish your business, every time you start a new project, there are startup costs. The internet has made it easy for people to start businesses at lower price points, but it still costs money to make money—especially if you want to standout in your industry. Purchasing PLR content, such as ebooks, is a low-cost option for getting your business or current project started off strong.

Saving time. Creating content takes time. Even if you hire someone else to make the content for you, it takes time to find the right creator, hire them, and then vet that content. When you find a trusted seller of high-quality private label rights content, like PLR Hustle, you save yourself weeks or even months of time that it would take you to have that content created. This lets you start your project fast and start making money now.

Expanding your business. Perhaps right now you are focused on creating content that covers one specific topic. Doing the research and making the content is taking a lot of your time. But you need to expand the expertise of your business—at least by a little—in order to keep your audience engaged and aware of all the topics you cover. Using PLR content lets you expand the expertise your business offers.

Customized content. There are some types of content rights where you purchase them and then can only make certain changes. While you always need to read the license for your PLR content to know what you’re getting, you will have the ability to customize the content you purchase. This means you can apply your own branding and your own marketing techniques to make that content stand out.

How To Find PLR eBooks for Sale

If you’re new to private label content, it may come as a surprise that it’s actually very common. The hard part isn’t finding PLR ebooks for sale, it’s finding the quality of products and the right licensing rights for your needs.

Look for a website you trust that has a large selection. That way, you can stick with purchasing from them and get enough products that you can create bundles and/or expand your business how you see fit.

One site that has hundreds of options is PLR Hustle.

7 Ways Successful Entrepreneurs Use Private Label Content

There are so many different ways that business owners are using private label content to expand their businesses and make money fast. You can get as creative as you want with this. To spark some creativity, take a look at these seven ways that many business owners are finding success with their private label content.

1. They Create Bundles

Bundles attract people’s attention. They are a great idea. They are especially attractive to customers when they are under a theme. So for example, if your audience is very interested in how to master email marketing, you could purchase several PLR ebooks on this topic and then sell them at a discount in a package.

2. They Use Them As Bonus Supplements

Are you selling one digital product already? Add a PLR ebook as a bonus when your customers purchase within the next week. This gives the buyer added value and creates an urgency to drive the sale.

3. They Repackage the Products

Every part of your business should speak to your brand. People who use private label content to great success will add their own logo and branding to the product to help it stand out.

4. They Re-purpose the Content

How many places are you creating content online? Are you needing content for your Instagram stories, YouTube channel, newsletter, and blog? You can take a piece of PLR content, modify it, and use it in multiple places. So what started as your PLR ebook turned into parts of your script for your next video, excerpt for your social media, or post for your blog.

5. They Create A Blog

Content from inside PLR ebooks or from articles can be used to create a blog. Successful blogs need consistent posting schedules, which is a lot of content creation. PLR content makes this manageable for small businesses.

6. They Use Them As A Low-Cost Entry Point

Companies selling high-cost products have a difficult hill to climb. It can be tough to get someone to purchase a product with a high price tag. This can be a bit easier when they make a small purchase first. It helps gain trust with the customer and makes them comfortable giving payment information. In this way, selling private label ebooks can be a strong starting point for the business relationship.

7. They Create Sales Funnels With Rich Content

Many business owners use PLR content to build a strong funnel. For example, a business owner may plan on selling a premium course in a few months. That course is going to be on maintaining a powerful email newsletter.

The business owner wants to attract a large audience interested in this topic.

Their first step could be to purchase a PLR ebook on email newsletters, modify it with their own branding, and then use this as a lead magnet to get people to subscribe to their newsletter.

Once they have enough subscribers, they offer a bundle sale to their subscribers. This bundle is a package of PLR ebooks the seller has modified on this topic. The subscribers went from a targeted audience of free subscribers to people who have now made a purchase. The seller has made some money.

A few months later, the seller can now sell these subscribers their premium course on maintaining a high powered newsletter.

Over the course of several months, the seller has built a strong newsletter and sold to them multiple products over time.

The Keys To Success With PLR eBooks

Businesses that are successful with using private label content do a few key things well.

1. They know how to leverage content to their benefit. This happens by creating lead magnets for their newsletter subscribers or by selling low-cost products to pull their audience into a sales funnel and turn them into customers.
2. They know their brand and how to apply it to the content they purchase.
3. They find high-quality sellers for PLR content, so they purchase products they trust with licenses that make sense for their marketing needs.

Businesses That Benefit From PLR eBooks

It’s hard to imagine a company with an online presence that couldn’t find a way to benefit from private label content if they knew how to use it to their own strengths. And what business doesn’t have an online presence today?

While every company has likely noticed the need to offer its audience rich content in today’s marketplace, few businesses really do this well. That’s where the smart internet marketer can take private label content and use it to really stand out. With great product placement, a little modification, and the right sales page, the savvy marketer can sell a ton of digital content super fast by purchasing the right private label ebooks for their business.

Remember that there are multiple types of rights for intellectual property. These include things like master resell rights and resell rights. If you want to find quality content that you are allowed to modify with your own branding and then resell to your audience, you want to look for private label rights content. And there’s no better place to look than to visit PLR Hustle.