Private Label Rights (PLR) products are a money-making business strategy that you should not ignore. Using PLR products can greatly reduce the amount of time that you need to spend creating business content. There are many types of PLR content, ranging from software and articles to templates and videos. Private Label Rights eBooks are another genre of PLR products that can be extremely profitable.
Before we begin discussing these advertising and marketing strategies, let’s take a brief look at what PLR eBooks are. Stated simply, PLR Ebooks are publications that are authored by someone else who then resells the rights to their product. They then allow you to rebrand or customize those eBooks to your brand niche or area of expertise. Once this has been completed, you can in turn resell the eBook to your target audience an unlimited amount of times, leaving room for limitless growth potential. The pre-created content is a great time saver for any busy entrepreneur.
When choosing PLR Ebooks that you wish to market, you will want to ensure that they provide your readers with accurate, engaging, and well-written content. It may be beneficial to add a graphic design or personalize your eBook content to set you apart from others within your business niche. Taking some extra time to tailor your PLR eBook content can help you gain great bigger returns on your investment. Of course, PLR Hustle is the best of the best for HIGH-QUALITY PLR products.
With this fact in mind, we are going to discuss seven ways to market your PLR eBooks to bring maximum profit to your business.
- GOOGLE ADWORDS
Google Adwords is the largest Pay-Per-Click (PPC) advertising service, and it can be a highly effective marketing tool for PLR ebooks. You may be asking what exactly Adwords are. These are small boxes that contain blue colored advertisement links for services or products like an eBook.
Adwords typically show up to the right of search engine results pages (SERPS) once the search user has input their search terms. These search terms then trigger related Adwords to be shown to the user once the search is completed. These Google Adwords will also be present on associated blogs and web pages.
It is relatively simple to start an Adwords advertising push to market your PLR eBooks. You will simply need to sign up for this service, and then place the funds your marketing budget has allocated to this service into your account. Every time that your ad gets a click, you will be charged, but Google does often issue coupons that can give you free click credits.
Finally, you will want to create your Adwords campaign, which should be enticing, informative, and have accuracy. It can be helpful to use the Google Adwords Keywords Tool. This helpful tool will tell you the most common ways that people are searching the terms that are related to your eBook niche. This in turn allows you to adjust your advertising keywords to terms that will be most effective in delivering your ad to those who will click. More clicks mean more exposure and purchase potential!
- NICHE BLOG FOR SEO
Blogging has gone from a fun activity where people shared their thoughts to a high-powered business and marketing tool in less than two decades. If you are looking to blog to increase your earnings, you will want to find a blog niche, and then become an expert in this area. If you are marketing PLR eBooks, this niche has room to grow, and blogging within this space can net you big profits.
As mentioned, the more that you blog within a niche, in this case, PLR eBooks, the more you will grow in your knowledge regarding this area. When this occurs, people will begin seeking you out as an “expert” in this field.
Now that you have settled on blogging about PLR eBooks, it is time to look into how people are searching for the eBooks you are blogging about. It is simple to use websites such as Google Trends to find what search engine optimization keywords (SEO) to hit in your blogs to ensure that your blog will appear in searches made by your target audience.
Another way to create even more success for your marketing campaign is to take time to visualize your target client and consumer base. This is going to affect the tone and presentation of how you write your blogs. You want to be appealing and relatable to your audience.
Finally, don’t forget to check out your competition. Researching what your blogging competitors are doing that is successful can help you adjust your blogging strategies to become even more effective in your marketing.
- INSTAGRAM ADS
Millions of individuals worldwide are active on various social media platforms each day. One of the best marketing strategies that you can utilize is advertising through these services. One of our favorite social media sites for marketing PLR products, including eBooks, is Instagram.
Why Instagram? Well, Instagram or IG has over a billion users a month. Out of these users, nearly half of them are active on this site daily. With this many site users, you have a chance to gain significant traffic to your sales website by targeting users who are your ideal customer. IG users also tend to be very active, making it easy to gain followers and “likes” to generate more sales leads.
When using Instagram to market PLR eBooks, a simple post will not generate the type of exposure you need right off the bat. There are steps you will need to take to maximize your post view and to ensure the right people are seeing your marketing campaigns. One of these steps is choosing hashtags to give you visibility.
Using multiple good hashtags categorizes your post under headings that can then be searched by IG users who are looking for specific content. Instagram users can also follow certain hashtags, which means your PLR eBook marketing posts will automatically show up in their feed if you have hit the hashtag they are following.
Making successful IG posts takes some keyword and hashtag research to hone in on the proper audience, but this work can pay off handsomely in landing your new customers through its targeted advertising capabilities.
- INSTAGRAM INFLUENCER MARKETING
You have already seen how we believe that Instagram is one of the most powerful social media marketing tools for PLR eBooks. You can take the use of this platform one step further by getting your PLR eBooks touted by IG influencers using what is called influencer marketing.
In simple terms, influencer marketing is a type of social media-based marketing that uses marketing tools such as product shout outs and endorsements from influencers. These Instagram influencers have a massive social media following and carry influence with these individuals, hench the term influencer.
This type of marketing strategy works because those who follow these influencers have developed a level of trust in what they say and advertise. When you can have an influencer that is revered by your target audience recommend your product, what you are selling is credible and worth purchasing because the influencer said so.
To find the best influencer to market your PLR eBooks, you will need to do some market research. Find the network that best represents your ideal client or consumer demographic. Then, you must look within those IG followers and find who are the influencers they are following. Once this task has been completed, it is time to look at your budget.
Some micro-influencers have smaller, but still impressive followings who can be more affordable for your marketing budget. You may wish to go bigger with celebrity status influencers with huge followings, but this will obviously cost you more of your budget.
No matter what route you choose, utilizing Instagram influencers to give your marketing a boost is an option worth looking into.
- START A YOUTUBE CHANNEL
If you are looking to engage and build your brand audience in a multi-media fashion, creating a YouTube channel for your brand and business is a necessary step. YouTube isn’t just for video production experts and can be a powerful marketing tool for your PLR eBooks.
To begin, take the time to look through the channels of individuals in the same marketing niche as you. This will allow you to see the type of video posts that get the most views and comments, along with the highest ratings. This knowledge is gold and will then give you an idea of how to create similarly engaging video content.
Once you have done your research, it is time to design your post and ensure you are filling it with keywords. Putting popular keywords in your video title is the best way to make sure it is showing in searches. We find that the Google Keyword Tool can help hit those all-important words and phrases.
You will want to make sure that your channel is appealing to the eye. Choose the most engaging video thumbnail and make sure that your channel looks inviting. Include a great call to action (CTA) in each video and make sure links to your sales website are clearly accessible to maximize clicks.
It can also be helpful to create playlists that neatly organize your marketing videos for your target audience. This can give them everything that they need in one neat package. Remember that YouTube is also a social network, so invite all of those viewers to subscribe to your channel, and then, watch the traffic roll in.
- START A PODCAST
Not everyone in your audience wants to spend their days watching videos or hanging out on social media. Many individuals are huge fans of learning information via listening. For these members of your audience, marketing your PLR eBooks through podcasting is the way to go.
Podcasts are a valuable way to reach your clients and consumers wherever they may be. Audio is a highly successful yet often overlooked sales strategy. The reason this marketing method hits the mark is that it can create a truly intimate relationship between your listeners and your PLR eBook brand. This is because as a podcast host, you get to speak directly to your target consumer. This creates a direct connection between your consumer and your brand.
Podcasts also cause your listeners to become engaged in what you are saying through utilizing imagination and envisioning techniques. This can cause a feeling of increased engagement and ownership, thus motivating your listeners to want to make a purchase.
When you create your podcast, there are many steps that you can take in the making and editing of your presentation of your eBook marketing message that can promote strong brand identity. Everything from the way that you speak to the music clips that you choose creates a strong atmosphere of identity around your product. You can even have an affiliate partner promote your podcasts to gain more listenership.
- PINTEREST ADS
Pinterest is a media platform based completely on discovery. When users input a search term, they get thousands of relevant and mostly unbranded pins returned to them. When you use Pinterest ads to market your PLR eBooks brand, you have potential exposure to Pinterest’s nearly 250 million users.
Out of these users over 95% report trying new products and ideas that they were exposed to via this platform. Studies also show that pinners spend more money on products they have been exposed to on Pinterest compared to competing social media platforms. In short, there is money to be made through advertising here.
Pinterest offers a wide variety of advertising options to fit your brand’s style and needs. Some of these options are:
Promoted video pins
Promoted app pins
The options are great, and give your business a chance to thrive through marketing your PLR eBooks here. It’s worth signing up for an account and getting started on Pinterest
Here at PLR Hustle, we are committed to helping you reach new heights in your PLR business. We hope this overview provides you with some great strategies to market like never before so that you can see your business grow before your eyes.